Fragmentation has always been a feature of the data analytics field. The reason for this is that business intelligence (BI) and data management have always been separate silos in many organizations. It’s taken a long time to get to a point of confluence. Both BI and data tools have been working for years to move away from their purpose-built frameworks and toward more sophisticated integrated platforms.  For example, Zoho Analytics was created to be a unified data analytics platform (UDAP), built specifically from the ground up, to satisfy this rising requirement. 

What is Zoho Analytics?

Zoho Analytics is a self-service business intelligence and data analytics application that lets you analyze your data, create quality reports, visual dashboards, and highlight results and trends of a wealth of data from your organization.

With pre-built integrations into Zoho apps as well as many other solutions (Facebook, Shopify, Quickbooks, to name a few), Zoho Analytics comes with a simple interface that lets you unify enterprise data. It also allows users to gain insights from relevant reports that cover multiple business processes.

Drill-through data analysis, automated insights as well as predictive analytics are some of the built-in AI and machine learning capabilities. Enterprise-grade security features and governance structure have been thoroughly tested and accredited, ensuring continued data management and proper use.

Characteristics of Zoho Analytics

What is Zoho Analytics used for?

Zoho Analytics is used to break silos, streamline operations and help reduce the time required to prepare reports and analysis. This BI and data analytics software allow businesses to scrutinize their data, build custom data visualizations, and reveal powerful insights using the following tools:


In Zoho Analytics, all data is grouped into workspaces. A workspace is a logical grouping of data sets (stored in entities called tables) and all reports and dashboards built on top of them. The workspace also contains structural information about the relationships between the components. 

It also includes ways for generating metrics from the data, which can be used for further research. You can have one or more workspaces in your account, each of which you can own or share with other people. Learn more about workspaces and how to manage them by clicking here.

Data Tables

The actual data that needs to be analyzed is grouped into data tables. A workspace is made up of multiple tables of data. A table is like a spreadsheet because it has columns and rows of data. A name and a type (data type) are assigned to each column.

Typically, a workspace contains one or more tables containing logistically related data. A sales workspace, for example, might have tables for customers, products, sales, and orders. You can quickly establish a relationship between two different sets of data by creating relationships. Then you can use the table columns to generate any form of detailed report.


Formulas are computations that assist you in determining critical performance metrics for reporting and analysis. Zoho Analytics has a robust formula engine that can help you generate any type of calculation you need for your custom reports.

Different types of formulas are supported by Zoho Analytics: 

  • Custom formula columns: You can use these formula types to add a new column to your data table. The values are derived using the given calculation/formula. The formula’s output creates a new column in the table.
  • Aggregate formulas: These formulas are calculated using aggregate functions (SUM, AVG, etc.). Typically, these are used to calculate management measures. The results of aggregate formulas will not be added to the underlying table as another column, but they can be used in report creation.


Charts, pivot tables, summary views, and tabular views are just a few of the reporting choices available in Zoho Analytics. This allows you to quickly assess your data and draw valuable conclusions. The intuitive drag-and-drop interface of Zoho Analytics and its existing reports simplifies handling.

Zoho Analytics supports the following types of reports:

  • A chart is a visual representation of data that allows you to examine and interpret data more efficiently. Area, line, bar, stacked, pie, scatter, combination, funnel, web, bubble, and more chart styles are supported by Zoho Analytics.
  • The pivot table (also known as matrix view) allows you to dynamically reorganize, group, and summarize data to make enormous data sets easier to analyze. Using the extensive range of options supplied by Zoho Analytics, you can filter, sort, and personalize the appearance and content of your pivot table exactly how you want it.
  • The tabular view allows you to view raw data in a straightforward tabular style. You can produce a spreadsheet-like report with all of your data using this view. You’ll be able to access your raw data, as well as summaries and groupings.
  • The summary view allows the user to view summarized data in tabular formats. This report comes in handy when you need to visually assess a large amount of data with logical grouping and appropriate summarizations.


A dashboard is a useful tool for condensing information into a single page and providing a rapid overview of key metrics. By combining reports, widgets, user filters, and rich-formatted text in a single or double column style, you can easily create a visually rich and dynamic dashboard. A dashboard can have any number of reports.

How good is Zoho Analytics?

Zoho Analytics is an excellent tool for knowledge management and analysis. You can generate reports in graphs, tables, figures, geographic maps, and a variety of other formats. Zoho Analytics provides organizations with excellent insights, and it’s a user-friendly platform. This tool does not require any technical or coding experience.

Business team collaboration discussing working analysis with financial data and marketing growth report graph in team, Meeting Talking Brainstorming Communication Concept.

Characteristics of a unified data analytics platform

The characteristics and features of a unified data analytics platform include:

  • Data connectivity and integration
  • Data preparation
  • Analytics tools
  • AI augmentation
  • Administration
  • Deployment

Data connectivity and integration

The foundation for a UDAP is connectivity with a variety of data sources: internal and external, structured and multi-structured, cloud and on premises, files, and applications. Zoho Analytics integrates with over 250 data sources.

Data preparation

Cleansing, formatting, standardizing, and merging data, as well as using logical formulas to modify and enrich the data, are all part of this process. All of these features are available in Zoho DataPrep for every user who deals with data, whether they are regular business users or data-savvy analysts and engineers.

Analytics tools

Data visualizations, such as reports and dashboards, are used by businesses to evaluate financial data and consumer insights. While some people prefer to use a separate tool to access them, others prefer to have them integrated into their apps. With ample scope and support for integrating insights, Zoho Analytics provides excellent visual analysis capabilities.

Artificial intelligence (AI) augmentation

For UDAPs, incorporating AI throughout the entire spectrum of their advanced analytics capabilities has become the norm. Data preparation and modeling, descriptive and predictive analytics, scenario analysis, and data alerts are all areas where Zoho Analytics is constantly expanding its AI augmentation capabilities. You can learn more about the subject here.


This is a big and important part of any UDAP. Governance, data security and privacy, access control, backend management (including configuration, upgrades, and monitoring), and disaster recovery are all included under one umbrella. Zoho Analytics is built on top of a strong security and governance structure that is accredited and certified, thanks to Zoho’s seasoned administration practices.

Zoho Analytics is presently accredited under ISO/IEC 27001 (privacy information management), 27017 (cloud security management), and 27018 (personal data in the cloud). In addition, it complies with GDPR, SOC 2 Type 2, and HIPAA.

How do I set up Zoho Analytics?

Cofinia helps businesses in understanding, analyzing, and visualizing data acquired across several platforms. Zoho Analytics is an easy insightful platform, but there is a learning curve that Cofinia will be more than happy to help you with. Our team is made up of business specialists and Zoho Analytics specialists, we will help you better understand the performance of your business.

We take care of all the work for you. We analyze your data, connect it to Zoho Analytics, build the components and dashboards, and then send them to all of your devices using secure cloud technology. Depending on your package, daily or 3-hourly syncs keep the data current, so you can always obtain a snapshot of business performance no matter where you are.

Contact us now to get started