A major and constantly growing trend in all business circles, business intelligence has proven its worth over the past 15 years. Data collection, organization of information, exploitation and analysis; business intelligence is now considered a specialization in itself in order to equip business leaders to make informed decisions. Historically, many companies had analysts who spent 80% of their time collecting data and 20% of their time analyzing it. Today, thanks to technology, business intelligence aims to reverse these figures; 20% collection for 80% analysis to simplify the management process and accelerate decision-making. But who says business intelligence also says digital shift,